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COMM270 Intro to Public Relations

This guide is meant to help students in Prof. Rozelle's class find company information on Brand and reputation.

In Reputations We Trust

COMM270 Intro to Public Relations

Please use this guide to help you find resources for your Corporate Reputation Analysis assignment.  Some of these resources are freely available on the web and others are subscriptions through the library.  You will get the fullest picture of your company brand and reputation by visiting all of these resources.

Free Resources

Databases with Company Information

Searching Specific Newspapers & Journals

The Attached Document will help you access articles from specific newspapers and journals.

You must consult:

The New York Times
The Wall Street Journal

Other suggested sources:

Advertising Age

Marketing Research Database