Skip to Main Content

It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Marketing Principles & Buyer Behavior

More Library Resources

More Lavery Library Business Resources

How to Research

This step-by-step guide is good for any Fisher student, especially transfer students and students who have never worked with the business librarian.

Lavery Library Research Guide: Researching Business Information
How-to guide for Fisher students researching a variety of business topics

Marketing, Advertising, Consumers & Demographics

The Lavery Library Business Resources research guide contains helpful information:

Lavery Library Research Guide: Business Resources: Marketing, Advertising, Consumers & Demographics
Look at the American Consumer Trends & Data, especially Consumer Expenditure Survey, American Customer Satisfaction Index, and Census Data