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Marketing Principles & Buyer Behavior

Statistics and Data Sources

Find Statistics: Lavery Library's Research Guide

Lavery Library keeps an up-to-date Research Guide with many links to statistics and data sources:

Recommended Pages

These pages on Find Statistics contain resources for researching marketing and buyer behavior:

Demographics: U.S.

Demographics are statistical data on a population, and its groups of people.

You can use these resources to find demographic information about the U.S.

International Demographics