Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Banner Image Return to SJFC Lavery Library Homepage Return to Lavery Library Research Guides Homepage

SPST 399 Research and Evaluation in Sport: Marketing Research

This guide will help you succeed in SPST 399 Research and Evaluation

Other research

You can use these resources to learn more about industries and market research. 

For demographics and consumer information, see Marketing, Advertising, Consumers & Demographics.

These are some recommended resources, but if these aren't helping with your project or topic, please contact the Business Librarian for support.

Industry Analysis & Market Research Resources

You can find the latest Industry reports in the IndustrySurveys section of S&P Global NetAdvantage:

NetAdvantage database with IndustrySurveys selected from top-level navigation and Select a GICS Industry box highlighted





You can also search by NAICS code:

Business Source Premier search page with NAICS code 316992 in first search box, and IC NAICS Code or Description selected


About NAICS Codes

Researching an Industry? The U.S. government assigns NAICS (North American Industry Classification System) codes to each industry. You can look up the code for an industry, and use that code in library databases to find industry and company reports.

Look up the NAICS Code for an Industry

Look up a Company's NAICS Code

You can look up the code for a particular company using Business Insights: Global.

  1. Search for a company by name.
  2. View the company profile.
  3. Look for the NAICS codes that have been applied to this company under the Industries column.

Business Insights:Global company profile for Tapstry, Inc., showing a circle around its NAICS code

Free Web Sources