Please use this guide to help you find resources for your Corporate Reputation Analysis assignment. Some of these resources are freely available on the web and others are subscriptions through the library. You will get the fullest picture of your company brand and reputation by visiting all of these resources.
The Attached Document will help you access articles from specific newspapers and journals.
You must consult:
The New York Times
The Wall Street Journal
Other suggested sources:
AdWeek
Advertising Age
These market research reports now cover approximately 54 countries and 22 industries. The reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food and drink. Reports discuss market drivers, market size and trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. One can use the drop down box in the upper right to choose a country or select all countries before entering a search term.
Tip: Academic library licenses for Mintel do not permit 'single-click' downloading of entire reports: report sections may be saved or printed out section-by-section, or multiple sections (from different reports) may be saved into the 'report basket' and saved from there as a single merged file.