COMM270 Intro to Public Relations: Home

Business Source Complete (BSC) provides full text for more than 8,800 serials. BSC provides full text back to 1965 and searchable cited references back as far as 1998. Subjects include: all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Additional full text, non-journal content includes market research reports, industry reports, country reports, company profiles and SWOT analyses.

This database contains information on over 15,000 U.S. public companies and over 20,000 non-U.S. public companies. U.S. public company information includes EDGAR (S.E.C. filings) and current as well as historical annual reports. International annual reports are also included. Mergent Online allows you to create customized company reports and provides in-depth reports on 100 countries. This database spans from 1993 to the present and is updated daily.

These market research reports now cover approximately 54 countries and 22 industries. The reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food and drink. Reports discuss market drivers, market size and trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. One can use the drop down box in the upper right to choose a country or select all countries before entering a search term.

Tip: Academic library licenses for Mintel do not permit 'single-click' downloading of entire reports: report sections may be saved or printed out section-by-section, or multiple sections (from different reports) may be saved into the 'report basket' and saved from there as a single merged file.